Meet The Board of Directors

Amanda has been a member of CAMEO since 2015 and currently serves as the President.

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Amanda has been serving the aging population for over a decade and currently holds the position as publisher and team leader for the entire SWFL region for the Seniors Blue Book.  Seniors Blue Book is a highly regarded resource guide that many call "their bible of resources".  It has helped families in SWFL navigate through the confusing maze of healthcare/senior care for nearly 40 years by compiling an accurate comprehensive list of resources, grids, valuable articles and so much more.  Aside from her publishing and education efforts to seniors and industry professionals, Amanda sits on several philanthropic, nonprofit boards that focus on senior care and safety.  

In addition to begin the Vice president at NIC, Amanda is also the President of CAMEO of Lee County.

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“Knowledge is power, educate yourself today for the resources that you or someone you love may need tomorrow” ~ Amanda Barton

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Karlee works for Businesses Supporting Communities (BSC), and event planning company based out of Cape Coral, Florida. BSC has bonded the businesses, charities, and families of Southwest Florida through community events and festivals. These events bring in 3,000-5,000 locals to each event providing marketing opportunities that establish new relationships and build brand awareness for all vendors, sponsors, and entertainment involved. Throughout the years, BSC has built loyal relationships in Southwest Florida and stand by our belief that when businesses succeed, the community succeeds. Each year BSC strives to continue coordinating events that support local businesses and contribute to local charities. As the Director of Events, Karlee is committed to empowering local businesses and charities through media and community outreach.

Rachel has a B.A. in Sociology from Florida Gulf Coast University and M.A. in Gerontology from the University of South Florida. Rachel is licensed as a Certified Dementia Practitioner, a BC-AAP with the Activity Professionals National Credentialing Center, and CORE certified as an assisted living administrator. With a decade of professional experience in senior living, she began her career in 2013 as a server in an independent living dining room. Post-Bachelor’s, she was a Life Enrichment Assistant in a Memory Care community. She loved creating environments that allowed her residents to engage and thrive in her activities. Knowing she wanted to continue her education, she

moved to Tampa, FL, where she earned her master’s degree in Gerontology. While in school, she was a Therapeutic Recreation Lead in a skilled nursing community. In this new setting, her love for working with seniors only grew. Over the last few years, she advanced her career while holding the role of Director of Life Enrichment in an assisted living, memory care, and skilled nursing community. A few years into that position, the opportunity to work in Sales and  Marketing presented itself, and as a young professional in the field, she went for it! She has been the Director of Sales and Marketing at The Preserve for nearly 2.5 years. She really takes pride in guiding families through the transition from home to a community setting. She sees how much residents can thrive in this type of environment and enjoys encouraging families to take the leap! Rachel’s grandfather and father both found their lifelong careers in senior communities. As long as Rachel can remember, she has always been immersed in all aspects of senior living. She feels that her early exposure really led to developing a love and compassion for this group of people.

With a background in healthcare administration, process improvement, and retail general management,  Erin has harnessed her experiences to serve the local community with a focus on Senior Citizens receiving the care and support they deserve.  She leads a team of professional organizers and movers as they guide families through housing transitions through downsizing, project management, design and moving activities.  She proudly serves as WayForth's General Manager for South Florida and is actively engaged with the National Association of Move Managers, The National Association of Professional Organizers, Leading Age Florida, and Argentum, as well as volunteering for The Alzheimer's Association on a national team's steering committee.

Erin is an advocate for Seniors and has served as chairperson on Medicare coalitions and local charters to address avoidable hospitalizations, represented seniors in county and state level program planning, and participated in clinical steering committees to connect patients with necessary resources post hospital discharge.  She has organized and participated in numerous galas and fundraisers to benefit Alzheimer's and Dementia organizations and loves to engage with the Senior Service communities throughout Florida through her time dedicated to Cameo.

In her spare time, you will find Erin and her family at one of their local beaches or boating on the beautiful waters of Southwest Florida.