
President
Amanda Barton
Amanda has been a member of CAMEO since 2015 and currently serves as the President.
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Amanda has been serving the aging population for over a decade and currently holds the position as publisher and team leader for the entire SWFL region for the Seniors Blue Book. Seniors Blue Book is a highly regarded resource guide that many call "their bible of resources". It has helped families in SWFL navigate through the confusing maze of healthcare/senior care for nearly 40 years by compiling an accurate comprehensive list of resources, grids, valuable articles and so much more.
Aside from her publishing and education efforts to seniors and industry professionals, Amanda sits on several philanthropic, non-profit boards that focus on senior care and safety as well as healthcare education and philanthropy.
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“Knowledge is power, educate yourself today for the resources that you or someone you love may need tomorrow” ~ Amanda Barton
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Treasurer
Kelly Fayer
Kelly L. Fayer received her Juris Doctor from Washington and Lee University School of Law in 1997 and established her law firm in 2006. Throughout her time as an attorney, Kelly has received numerous awards for her professional accomplishments, philanthropy and mentorship and was the first attorney to receive the APEX Award from the Greater Fort Myers Chamber of Commerce. In 2019, she won the Florida Bar Pro Bono Service Award, and was 1 of 20 attorneys in the state honored at the Florida Supreme Court for representing those who cannot afford to hire an attorney. Kelly was elected to serve as president of the Lee County Bar Association and is 1 of only 8 females elected to this position in the last 70 years. She is very proud to be the Treasurer of CAMEO of Lee County, an organization that supports low-income seniors. She is the founder of #KindLee, and she holds the following positions in the community: board member of PACE Center for Girls; co-founder and vice president of the Miguel C. Fernandez III Hispanic Bar Association; honorary board member of the Guardian ad Litem Foundation; and Master in the Calusa Inn of Court; past president of the Estate Planning Council of Lee County; past board member of the Association of Family Law Professionals, sponsor of the Lynn Suzanne Spradley Brightest Stars Scholarship and member of National Association of Elder Law Attorneys. and mentorship. At this time, Kelly is the only attorney to be given this honor.
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Board Member & Grants Chair
Dee Merritt
Ulla-Undine (Dee) Merritt: President/Owner of Logical Insurance Solutions, a family-owned and operated insurance brokerage firm. Serving Lee, Collier, and Charlotte Counties since 2007. We are licensed in 36 states and specialize in Medicare Insurance Products. Our commitment to providing comprehensive coverage extends beyond a single carrier, recognizing that no single provider can meet every individual’s unique needs consistently. Our holistic approach ensures that your decisions are informed and aligned with your expectations.
As the primary caretaker for my mother, who was born in 1920 and sadly passed away at the age of 99 due to COVID, I gained first-hand knowledge of the good and the bad. While doing so I developed a deep passion for the Senior Market. In this ever-evolving landscape, insurance can be perplexing, which is why we treat each client as if they were part of our own family. Ethically, compassionately, and with a genuine understanding of their concerns.
My journey began in Germany, where I was born. Legally immigrating to the United States at just 15 months old, I am fluent in German, my second language. My husband and I have shared a life together, starting off as High School sweethearts and have been together ever since. We are proud parents to two remarkable sons, both of whom are now married and have blessed us with five grandchildren. Our family relocated from New Jersey to Fort Myers in 2004, and this vibrant community has become our cherished home.
At the core of everything we do is family—the most significant aspect of our lives. We embrace shared experiences, whether it’s boating, fishing, gardening, or enjoying the great outdoors. Prior to my insurance career, I owned a travel agency, managed an airline call center, and served as a Regional Director of Revenue Management for prestigious 5-star resorts.
My licenses include:
License 215: Health, Life & Annuities (October 2006)
License 220: Property & Casualty (June 2017)
In addition to my professional endeavors, I am actively involved in community service:
Cameo Cares of Lee County, Florida:
President (June 2017 – July 2020)
Vice President (June 2016 – June 2017)
Board of Directors Grants Chair (June 2012 – June 2016) (April 2024 – present)
Dr. Piper Center for Social Services, Inc.:
Board of Directors (June 2015 – November 2019)
Thank you for sharing your remarkable journey, Ulla-Undine. Your dedication to both your clients and your community is truly commendable.

Secretary
Janelle Olson
Janelle Olson is the Community Engagement Director for Community Cooperative, a non-profit organization which seeks to alleviate hunger and homelessness in southwest Florida. She has held this position since 2023, after serving 3 years developing and leading the Volunteer Services department. In her capacity as Community Engagement Director, Janelle introduces and educates civic, business, and social organizations on the plight of hunger and homelessness in our communities and the critical and innovative ways Community Cooperative works to support our neighbors in need. Prior to joining the Community Cooperative team, Janelle was CEO/President of Florida Drone Supply and Sky Source Aerial, working with emerging technologies in the aerial industry. She holds an FAA 107 Certification and her company’s national network of drone pilots assisted global telecom companies with the 5G cellular roll-out from 2017-2021. Earlier, Janelle was part of the southwest Florida real estate scene, first as Membership Director for the Naples Area Board of Realtors then worked independently for 12 years in real estate marketing. She started her career in the non-profit industry in 1995 as Volunteer Director for Give Kids The World, in Kissimmee, Florida. Janelle is an active member at Gateway Trinity Lutheran Church, sits on the Board of Directors for CAMEO of Lee County, and represented Gateway High School on the Lee County School Board District Advisory Council. Janelle has a bachelor’s in Speech/Communications from Gustavus Adophus College St. Peter, MN and is working toward a Masters in Non-profit Management from the University of Central Florida. She proudly achieved a “Ductorate” from Disney University and recently earned her Certificated Volunteer Administrator credential.

Board Member & Public Relations
Amy Admire Heystek
Amy was born in Fort Myers, Florida and has worked in the customer service industry her whole life. She learned at an early age how much she enjoyed helping others, starting with her very first job at the age of 14. Now as a Realtor since 2015, she is able to help people in a much broader way, still holding hands with that gentle guidance she's known for.
Amy started becoming involved in the community many years ago by volunteering with different non-profits like the Community Cooperative soup kitchen, Helping Hands for the Homeless, and the Ronald McDonald House to name a few. It's plain to see that helping others brings her joy.
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With a family history of Alzheimer’s, the Senior world has always been a passion of Amy’s. She is now grateful to have the opportunity to serve on the CAMEO Board where she can continue to give.

Board Member & Fundraising Committee
A.J. Canfield
As a seasoned Home Care and Senior Living professional, A.J. has dedicated his career to ensuring first-class care and service for seniors, veterans, and children with special needs. He is especially passionate about organizational evaluation and operational efficiency, with a strong track record of strengthening programs, streamlining systems, and positioning organizations for long-term success.
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He has served on numerous boards at both the local and state level and was appointed to a Secretary of State task force focused on addressing elder abuse and shaping policy. For more than a decade, A.J. has also volunteered at a therapeutic equine facility, supporting veterans and individuals with developmental disabilities.
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Beyond his professional and community commitments, A.J. enjoys time with his family, the beach, and the beautiful weather of Southwest Florida. Originally from the Chicagoland area, he remains a devoted fan of the Cubs and Bears.

Board Member & Speaker Procurement
Jeff Alexander
Jeff Alexander has been helping others access healthcare for over 30 years. Nearly half of that time has been spent working with seniors, primarily hospice. Jeff has a passion for educating seniors about serious illness and end of life care. Jeff is originally from Northern Virginia, but lived in Indiana for over 20 years prior to moving Naples in 2019 to join Avow.

Board Member & Sponsorship Chair
Destini Voorhees
For 16 years, Destini Voorhees served with Collier County Public Schools, holding a variety of leadership roles and dedicating much of her career to the Immokalee community. Her passion for connecting underprivileged families with the resources they need shaped her work and continues to inspire her today. Now part of her family business, Elite Estate Services, Destini brings the same heart for service and leadership skills she honed as a school leader—fostering cooperation, resolving conflicts with compassion, and finding creative solutions to challenges. She is deeply committed to uplifting others and working together to make a meaningful difference in people’s lives.
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Board Member
Suzy Mueller
Suzy Mueller is a Licensed Practical Nurse (LPN), Certified Dementia Practitioner, and has served as a Transitional Care Manager for CarePatrol of Southwest Florida since 2017. With a strong healthcare background, she is passionate about supporting seniors and their families as they navigate complex care decisions and life transitions. Suzy specializes in Independent Living, Assisted Living, and Memory Care, helping families find the right community to meet their loved one’s needs.
Prior to her work in senior care, Suzy spent several years in the seasonal retail business, where she developed leadership, customer service, and relationship-building skills. A proud mother of four, she has also dedicated many years to volunteering in schools and supporting local organizations.
Suzy was honored as CarePatrol’s 2022 National Employee of the Year for her dedication, leadership, and commitment to serving seniors. As a board member, she brings extensive experience in senior care and transitional services, strong community relationships, and a deep passion for helping the organization fulfill its mission to support older adults in need.

Board Member & Bookkeeper
Geno Saunders
Graduate from University of Alabama (bachelor’s in accounting)
Principal and Owner of Saunders Accounting Firm (20 Years)
BNI Member

